Connecting Your Concerts and Your Audience Suzuki Association of Utah Conference Jan. 25, 2020 By Sara Penny Communication is a huge challenge in music, just like communication is crucial in any business, school, or family. Let us avoid “secret concerts”. This is a concert that your friends and family wanted to attend, but didn’t know about it. On the handout below the poster examples is a basic marketing plan for concerts. You can have a student or parent be in charge of publicity if you are overwhelmed. I am a big believer in communication to the students, to the parents, and to the community. The marketing research indicates that it takes 10 times seeing the publicity for an event for it to register. That’s why you need posters, flyers, social media posts, and emails to parents. Just telling the students one time is a guarantee that the parents will not know what is going on and there will be students missing concerts. Through the Cedar City Arts Council, I am able to promote...
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